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to 130 - 1957 |
to 180 - 1962 |
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1). They blossom and bloom to become industry powerhouses (Capitol, Motown). 2). They become sucessful or interesting enough for a larger company to incorporate it into it's own larger system (where interest usually fades). 3). It has it's own little niche but usually is unable to sustain itself and quietly fades away. GNP (the Crescendo was added later) didn't do any of these things. It's still alive after 56 years ! The label was founded in 1954 by DJ and club owner (the Crescendo in Hollywood) Gene Norman. It initially had built up a strong Jazz and MOR/Pop roster. In 1963 Gene sold off his nightclub to focus solely on the recording industry. At this point the Crescendo name was added. GNP Crescendo's artist roster expanded to cover ALL types of music. Over the years the label had signed a diversely impressive group of artists, Lionel Hampton, Stan Kenton, Art Tatum (Jazz), Dick Dale (surf), The Mom and Dads (polka), Tito Puente (Latin), Billy Strange (guitar/rock), Limelighters (folk) ,John Mayall, Savoy Brown (Heavy Brit-blues) and their only chartbuster The Seeds (Garage-Psych). Nowadays the label is primarily focused on re-issues and Sci-Fi Soundtrack albums and is co-owned by Gene's son Neil. |
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